23 Jan The 5 Challenges of Digital Marketing
Digital marketing has changed the way business is done, allowing organizations to access even greater numbers of customers online, slashing many marketing budgets and changing the way businesses interact with customers. Each year, greater technological advances are made, prompting digital marketers to up their game in order to conduct successful marketing campaigns and attract the right customers in large enough numbers to help businesses make profits. 2017 will be no different, as changing technologies force businesses to consistently incorporate new ideas in order to remain competitive. Below are just a few challenges that digital marketers can expect to face in 2017: 
1. Mobile device web based browsing
Digital marketers have largely relied on the internet to drive business in the past. However, the advent of Smartphones and android devices has changed all this. Statista.com estimates that mobile internet traffic will grow tenfold between 2015 and 2020, making it imperative for digital marketers to optimize their websites for mobile use in order to attract more traffic.
2. Competition for keyword ranking
Thanks to the nature of the internet as a free market, digital marketers have found that competing for customer’s attention with other businesses is becoming increasingly difficult. Ranking for keywords as well as ensuring to appear on top of SERP’s will continue to be extremely challenging in 2017. Providing great and relevant content on your website should help to overcome this challenge and ensure that more and more people are able to find your website via search engine results.
3. Video content
Video content will continue to become an increasingly important digital marketing tool in 2017. The challenge for marketers will be in creating relevant video content and finding the right channels to share them on.
4. Ad Block
More and more customers are becoming increasingly aware of their privacy rights and investing in ad block software in order to control the content that they see. To counter this, digital marketers will have to tone down their strategies from using aggressive ads and instead creating attractive content that will drive traffic to their websites.
5. Online influencers
Celebrities, bloggers and other people who influence public opinion can be great ambassadors for a product or brand. By endorsing your particular business and touting its benefits on social media, blogs and other channels, influencers can make or break a product. Contacting the right influencers and bringing them on board will be key to growing your business in 2017.
Technological advances, changing consumer tastes and a variety of other factors will continue to influence the way digital marketing is done. However, by ensuring you keep up with trends and making the appropriate changes accordingly, you can attract greater levels of traffic to your website, and ultimately convert these numbers into loyal customers for your business.