21 Sep 10 Tips for Better Lead Generation
Generating leads is the most essential part of any digital marketing campaign, and the validity and quality of leads that are generated determine the best possible amount of sales conversion. But the quality of leads are determined by the marketing content and website experience that produced them. When creating a landing page for lead conversion or generation, you don’t have to make it a hugely time-consuming endeavor. By following some basic rules in your web design, you can improve the quality of the leads that you collect and improve the conversion rate of your digital marketing.
- Including Contact Information
By including your contact number on the landing page, the audience will trust you more. It is not necessary for your audience to actually call you. This phone number will serve to boost the sense of security of your audience especially in the event that you are offering a fully digital product. It gives them a sense of comfort when shopping or choosing a vendor.
- Include Your Form on All Pages
Your website often has a lot of pages, and it is essential for you to include an opt-in form or link to a content offer in all of your pages. Make the information direct, concise and short.
- Testimonials With A Photo
Reading reviews and testimonials on the opt-in page will generally amplify the credibility of your company. You can offer them a video or a written testimonial which can have a powerful effect on the consumers. An image of the person delivering the testimonial will also improve the trust factor when it comes to a review.
- Post Videos That Reach Out to the Audience
When you want to improve your lead conversion campaign, online videos can immensely help. According to several studies, those who watched an explainer video have a higher probability of purchasing from a company. Search Engines also offer improved rankings for pages that have associated video content.
- Trust Seals
By having a trust seal on your mobile-friendly website design, you will be able to gather healthier and qualified leads through a greater appearance of security and validity. When choosing a trust seal, you have to look for a seal that is more than just the aesthetic appeal; you have to search for something that adds a guarantee to the consumers through background checks or actual security checks on the website.
- Utilize Powerful Words
You need to make it a point to use action words that prompt your audience to take action rather than just thinking about purchasing. The verb ‘get’ is more powerful compared to ‘imagine getting’. This is an essential thing to remember on your lead generation content.
- Your Overall Website Design
When it comes to your lead generation, it is highly recommended to avoid using a pre-made template that has been utilized over and over by other websites. You should invest in a professional website design with an eye towards user experience if you really want to capture more and higher quality leads.
- What is Your Goal
Before you even start your lead generation, you need to consider your goal first. Why do you need a lead list; do you want someone to just fill-up your form, someone who will be willing to opt-in on your newsletter or someone who take your call or call you back?
- Take Advantage of Negative Space
Negative space is a small yet significant feature in a web design. It is an ideal place for your CTA button, photo, and your content. It also works as an aid for directing the eye of your users around the page sho that they see the sections of the page with your offers and forms.
- User Testing
Finally, better lead generation is about user testing. You may choose to apply them first on a particular page before applying them in your entire website. When you are in the testing process, you can use different tools such as heat maps and website optimizers that analyze the behavior of your audience as they access different sections of your website.
It is essential for your company to have a comprehensive lead generation and conversion plan for your digital marketing. This is one of the determining factors that will guarantee the success of your digital marketing campaign.