15 Sep 15 Tips for Great Digital Marketing
In this digital age, marketing is very different than from what it was in the past. When you are looking at digital marketing, there are many creative routes that you can take. Here are 15 digital marketing tips that will help you create great campaigns.
- A Website That Is Mobile Friendly
A website that is mobile friendly should be the first step in your digital marketing plan since it affects how your website works with and attracts your customers. Google will move your website down the results page if you are not mobile friendly, and potential customers are not going to wait around for a website to load or for strange display issues on their mobile device.
- Clean and Functional Website Design
People make decisions about a company within 5 seconds of looking at the company’s website. This means that a website needs to look professional, and have all the information that they could be looking for. Try the blink test with your website: Check it out for 3 seconds, close your eyes and then correct the biggest issues that stand out from a usability standpoint.
- Clear Call to Action
While your main goal is to get more customers, you need to have a plan to get them to do what you want. A clear call to action tells the customer what you want them to do.
Use large images with clearly defined button areas to direct your customers attention around the page in a certain order. Use active wording to more closely define the benefits of acting in a certain way. When you give them a good reason and a clear order of action, they will convert more often and relate better wth your marketing.
- Regular Posts to Social Media
This is one of the most obvious digital marketing, tips, but social media is important as you are able to reach a huge amount of potential customers. However, you need to be engaging on social media in a regular, consistent manner to stay in their minds.
As always, consistency in your message on all channels is also a huge part of this effort as well.
- Only Show Posts That Have Value
When you are using social media for digital marketing, you need to make sure that you are only posting information that is useful and relevant to your business’s audience. The content should be an incentive to interact and buy from your company.
- Multimedia Posts
Using videos and photos are helpful when you want to have social media as a part of your digital marketing. These images and videos should fit into your messaging and goals clearly and be rich, useful content for your customers.
- Landing Pages
When a person clicks an advertisement, where should they be taken to? There is no one answer to that question. They should go to the webpage that has specific information for the service or product they want to know more about. This page should also clearly match the style, colors, imagery and messaging of the call to action that brought them to the page to avoid confusion and accelerate action.
- Refine Your Digital Marketing as You Go
When you are using digital marketing you need to stay up with the trends and the technology that is in use. Think about making changes if you are not getting the clicks you want, or if you are not increasing your sales. Metrics on visitors to lead to customer rates on every element in your campaigns can also help you steer your digital marketing every day. If it’s not working, be sure that you know it isn’t. Make incremental changes to existing marketing resources and future ones to better match what your customers want to see and what makes tham convert.
- Keep Information Up To Date
There is a lot of information that can be on a website. Make sure that you are checking that the information is up to date for your products and services, as customers will note if something is not.
- Online Reviews
With the internet being at our fingertips all of the time, online reviews are one of the most important pieces of digital marketing. You should be checking review sites to check your ratings and if there is any problems that need to be addressed.
- Respond to Negative Review if Appropriate
If people are sharing negative reviews about your business, you may want to respond. The best way to respond to most situations is an acknowledgement and an apology. Keep in mind, however, there are certain customers that you can not make happy no matter what you do. It might be better to let those sleeping dogs lie.
- Follow-up Emails
Follow-up emails can be a big part of digital marketing since they get your customers thinking about your business. Reminders to leave reviews and sale emails are the most popular options for follow-up emails.
- Measure the Effects of the Digital Marketing
No matter the type of digital marketing campaign that you use, you should be tracking progress, and finding out the strategies that are working and the ones that aren’t.
- Tweak As You Go
After some time using content marketing, you can figure out the tactics that are gaining you most amount of business. Strengthening the stronger tactics helps, the weaker tactics make less of a difference and can get less of your time and attention.
- Look for Themes
If you have the same complaint about your content, website, or business, it is time to make a change. If you are getting positive comments about the same things, these comments can be used in your digital marketing.
Creating a digital marketing campaign can be simple or as complex as you want it to be. You could do the work yourself, or you could hire a digital agency to create the campaign.