13 Aug 4 Test Ideas That Tap into the Concept of Relative Value
Here’s a good article on testing for Relative Value, something that we think about all the time but never really put into concrete terms.
What if you could predict how your customers were likely to respond to a specific offer? The book Predictably Irrational by behavioral economist Dan Ariely examines the forces that cause people to behave in ways that seem irrational, but are oddly predictable.
Source: 4 Test Ideas That Tap into the Concept of Relative Value