08 Aug Judging a Creative Portfolio
It is easy to find a beautiful portfolio. This is because designers know people are looking for, and they can make their creative portfolio look interesting because that’s what they are supposed to be good at. The challenge is how to choose the right designer based on the portfolio. The images you see don’t say anything about how it will be like to work with that person. It is also impossible to find out whether the designer can produce good work on a consistent basis.
Finding the right creative agency can be a challenge. It is important that you know how to judge the creative portfolios of designers who are vying for the job. The first thing you need to do is to look past the images presented to you. It is important to balance your first impressions with analysis and meticulousness.
A portfolio is a collection of previous works. It is the best complement to a resume because it shows the designer’s actual work, instead of just a list of accomplishments and responsibilities.
Start with the Resume
Before anything else, take a look at the designer’s resume. That way you have an idea of what to expect from the creative portfolio.
Find out how many years of experience one has, if he/she has formal education on design, worked with a creative agency or company, and job titles. Based on the resume, look at the portfolio. Look for clues as to what type of designer the person is.
Look at the Design of the Digital Portfolio
More often than not, designers don’t see their portfolio as a solution to a design problem. Find out if the designer built the portfolio or not. It gives the designer more credibility if the creative portfolio is well-designed. Portfolio sites and most WordPress templates often emphasize on images. It is important that the design of the portfolio tells a story, and not just a place to see past works.
It is also important for the portfolio of design work to be user-friendly. It must be easy to navigate from one image to another. If the page uses modal light boxes, the navigation and image size must be better than the default settings. Find out whether the works were grouped according to a job, theme or any other category.
Choosing the right designer is an important decision to make. The creative agency that you pick will have a huge impact on your company’s success. And with lots of designers out there, it is important to be more discerning about who to hire for the job. And the creative portfolio provides the best way to determine the right one for the project.