29 Sep Web Design IS SEO
There have been some huge changes in the past few years in how search engines rank websites, and also in how web designers design and create websites. In the past the websites were always more of a digital brochure, in this new age the websites are finally more of a center of your entire company’s marketing. This is definitely a reward for companies who are already marketing solidly to their clients using original content, however, it can be a distinct departure from how we have all been marketing for decades.
The key now is in redirecting your marketing efforts to reduce from a past reliance on traditional marketing techniques and create a new basis for your marketing with timely remarkable content.
We also have to you’re actively change how we design websites. They must be more driven to convert prospects and quickly and easily deliver content.
Recent Changes To Search Engine Ranking Algorithms
Over the past couple of weeks we have seen some big changes with the introduction of Penguin 4.0. Penguin is the Google ranking algorithm that deals with external links and how they influence a website’s search engine ranking. We have also seen major changes in the sensing of spammy or duplicate content.
If you aren’t running a black hat SEO link farm or a clickbait web directory, these changes are actually a great thing. We are finally to the point where real content directed towards your typical customer create true value, both in the sense of enhancing your relationship with your customer and also by enhancing your search engine rankings.
The Decline of Traditional Marketing
The past 3 years have separated how we treat marketing from the Mad Men advertising days. We’re in the past marketers relied on magazines Billboards and television advertising, these forms of interrupting marketing have dramatically decreased in effectiveness. With so many marketing messages hammering on our senses moment by moment, we have become desensitized and do not register most of these messages.
How many of you do not watch commercials anymore with a simple fast forward slip on your remote? We actively pursue ways to avoid traditional commercials and advertising. As we go through our daily lives advertising and marketing comes at us from all surfaces and all directions. it makes it easy to tune these out and make it more of a subliminal message than an active recognition.
The Rise Of Content Marketing
These new methods of content marketing are based on providing information and useful resources for a certain customer at a particular moment in the Buyer’s Journey. We actively work to attract new prospective customers at the top of our conversion funnel. The biggest thing to keep in mind is that the days of 300 word blog articles re-written from other blogs and filled to the brim with keywords but missing viable contents are over. Blog articles and page content should be timely, useful, and actively pursued by your prospects.
A concept that you really need to incorporate into your content creation workflow is that of defining buyer personas. By defining your perfect customers, and actively doing research on their behavior and how they access the internet and other forms of social media you have a much more effective model to use to create content end to define the best medium to deliver that content to that particular prospect.
As you write a new article, keep in top of mind the needs and experience of the buyer Persona that you are writing the content specifically for. It needs to be something that that particular person would be extremely interested in seeing and actually delivers value as they access the content.
My main point with this article, is that spammy search engine optimization techniques and building links just for the point of building links is out the window. The search engines want your company to open up a publication office just like a newspaper or magazine. They want you to create original content that will be quickly accepted by your audience. the search engines are quickly becoming more and more efficient at finding shoddy search engine optimization techniques comma and the best way to avoid that is by delivering real content for your prospects.
Fresh and Consistent
The base of a lot of Google’s algorithms is in the timing and originality of your content. Be sure as a marketer to create a Content calendar the details every online or social media medium and the timing and number of pieces of content to deliver for each defined campaign. Once you create your schedule always stick to that schedule and deliver blog articles tweets or other messages at the same time and the same interval each week.
As you create original content, be sure to use a plagiarism checker to avoid any issues with duplicate content checking by the search engines. Even if it is original content there is always the off-chance that someone before has used the exact same wording. A small amount of checking can avoid any issues with the devaluing of your domain rank.
Conclusion
The main thing to take away from our discussion today is that your business has both an opportunity and a responsibility to deliver remarkable content for your prospects. the new rule set for search engines gives us all great opportunities to receive a much larger percentage of online traffic than in the past if we can genuinely work to create useful content. Once that content is in place and publicized Via social media, the search engines are much better at identifying that effort and rewarding us with better rankings.