09 Sep Web Design Isn’t Dying
With the recent changes in web design applications, build your own platforms, and particularly the popularity of using templates, there has been a lot of talk about the future of custom web design. The truth is that while templates can be somewhat professional looking and fast, they lack the extra functionality you can achieve with a custom-made website. Provided that your website is being designed by an experienced digital agency, there is a lot to gain from having a custom website built to extend your marketing reach and relationships with your customers.
Websites Are A Big Part of Your Marketing
Websites are the central point of all your online sales and lead generation efforts since your digital marketing is, at its heart, designed to drive people back to your website and marketing messaging. There is also far more that you need to be concerned about with a new website design than simply ensuring that you have an attractive design for your web presence. The content marketing should be easy to read, easy for search engines to parse, and the design of the site should also be something unique that your clients can identify with while keeping true to your brand. Additionally, it is required now to include a responsive design for mobile devices and accessibility features.
The changes over the past couple of years in online browsing behavior drives us to really take a close look at how we interact with our customers and prospects. People immediately turn to online search and video to solve problems and ask questions. This gives us a great chance to change how we are doing things on our websites and other channels for greater engagement and deeper relationships with our visitors.
Business Credibility
Research shows that 75% of consumers judge a company’s credibility based on its website design. Clearly, credibility has an important direct effect on whether a person makes a purchase or engages with your company online and offline. Even if you are succeeding at online lead generation and driving more people to your site, if you have a poor design you are losing out on many potential prospects. Your design quality and brand messaging should convey trustworthiness and legitimacy.
Online Conversion Rate
It has been proven over and over that by simply changing a few design elements of a webpage for a marketing campaign can create huge lifts in the overall conversion rate. When you are in a highly competitive marketing channel, these increases in conversion rates delivered by a professional digital agency can help you beat your competition. When you make more profits due to your more effective marketing and advertising, it means that you will be able to increase your ad placement and viewing rates, and successfully push out similar advertisers.
Brand Identity
It is important for any business to deliver a very cohesive brand design that is in line with both online and offline marketing efforts. Since a website is fundamentally considered as the visual representation of your brand, you must ensure that your website and brand is communicating exactly what your company is all about. A digital agency can help ensure that your design not only makes a great first impression on clients, but also a lasting one.
Conclusion
Website design is much more than how your website looks visually. It is an important part of online lead generation and the overall marketing efforts of your company. The changes in user behavior online have to be addressed with a sea change in how we message and portray our businesses online.
Working with a professional digital agency to design your website makes sense as it has a very huge impact on the success of your online presence.